Audit.
Audit every browser storage token and measurement signal. Hortelisa documents all browser cookies, campaign attribution query parameters, Consent Mode v2 variables, and digital accessibility benchmarks under WCAG 2.1 AA.
Mark.
This Cookie Policy took effect on October 16, 2026. Every cookie, local storage token, and measurement protocol active on hortelisa.com operates under the boundaries detailed below. Changes in advertising regulations or technical browser standards are integrated into this register as they occur.
Categorize.
We classify local storage keys and browser cookies into three explicit operational tiers. No hidden tracking tags run outside these stated scopes:
- Strictly Necessary Storage: Fundamental to basic website operations. These include session security tokens, CSRF protection variables on quote submission forms, and the consent preference cookie itself. They do not transmit identifying personal profiles and cannot be switched off without breaking essential site functionality.
- Measurement & Analytics Keys: Anonymous usage counters that measure which yard service pages visitors read, how long they view plant selection guides, and whether estimate calculations complete successfully. These keys run only when analytics consent is granted.
- Advertising & Conversion Attribution Tags: Code snippets deployed to correlate clicks from search engines and social platforms with inbound quote requests. They track whether a paid visitor requesting a lawn mowing visit ($55–$85) or autumn cleanup ($120–$225) originated from an active campaign.
Tabulate.
The following ledger itemizes every cookie and browser storage key set or accessed during a session on hortelisa.com, accompanied by provider identity, exact purpose, and expiration lifespan:
| Key Name | Provider | Category | Lifespan | Technical Purpose |
|---|---|---|---|---|
| site_consent_v2 | hortelisa.com | Strictly Necessary | 6 months | Stores the visitor's cookie consent preference (allow or decline) to prevent re-prompting on every navigation. |
| chat_token | hortelisa.com | Functional | 12 months | Maintains the direct support session token with Ivan Petrov's yard desk across browser tab refreshes. |
| _ga | Google LLC | Analytics | 24 months | Distinguishes individual website visitors and calculates session count for garden service page visits. |
| _ga_* | Google LLC | Analytics | 24 months | Maintains session state and measurement metrics for specific service page interactions. |
| _gcl_au | Google Ads | Advertising | 90 days | Enables Google Ads conversion tracking and ad click verification when campaign traffic arrives. |
| _uetmsclkid | Microsoft Advertising | Advertising | 90 days | Stores the Microsoft Advertising click identifier to attribute Bing ad referrals and service requests. |
| _fbp | Meta Platforms | Advertising | 90 days | Tracks visits originating from Facebook and Instagram paid yard care announcements. |
Attribute.
Hortelisa runs live paid marketing campaigns on digital ad networks to reach residential property owners across Chicago. Traffic originating from google ads appends the unique gclid query string; campaigns served by Microsoft Advertising append the msclkid click token; and campaigns managed via Meta Ads carry the fbclid parameter. Our site scripts read these identifiers strictly to verify campaign effectiveness and determine whether our lawn, shrub, and leaf cleanup quotes match seasonal demand.
Enforce.
Our implementation strictly adheres to Google consent mode v2 architecture. When a page renders, our tag manager enforces a denied state across four core consent variables:
- ad_storage: Denied by default; disables writing or reading of advertising cookies.
- ad_user_data: Denied by default; stops transmission of user information to advertising networks for commercial targeting.
- ad_personalization: Denied by default; prevents conversion actions from building personalized advertising audiences.
- analytics_storage: Denied by default; restricts analytics cookies from establishing persistent user profiles.
Only when a visitor provides an affirmative "Allow Storage" selection are these four signals updated to granted. If a visitor declines or resets preferences, all four signals immediately revert to denied.
Control.
Visitors establish their storage preferences upon arrival through our compact bottom consent bar by choosing either "Allow Storage" or "Decline Non-Essential". You can reopen this prompt and alter your selection at any time during your visit by clicking the "Update Consent Preferences" button located in the footer of every page on this website.
Furthermore, Hortelisa listens for browser-level Global Privacy Control (GPC) signals. If your browser broadcasts an active Sec-GPC header, we immediately suppress advertising cookies and honor the request without displaying duplicate prompts.
Withstand.
Declining non-essential cookies does not prevent you from using our site. If you select "Decline Non-Essential", our complete service catalogue, price transparent breakdown ($55–$85 mowing, $32–$81 trimming, $120–$225 leaf cleanup, $150 bed planting, $33–$88/hr labor), 3D tool viewer, yard fit calculator, and direct inquiry submission forms continue to operate normally. Only cross-site conversion tracking and aggregated Google Ads measurement will be deactivated for your session.
Inspect.
Third-party advertising and analytics vendors maintain their own independent data governance and privacy policies. You can examine their full operational declarations at the following verified endpoints:
- Google Advertising & Analytics Policies: policies.google.com
- Microsoft Advertising Privacy Statement: privacy.microsoft.com
- Meta Platforms Data Policy: facebook.com/privacy/policy
Direct.
Questions concerning specific cookie implementations, Consent Mode v2 variables, or script behaviors on hortelisa.com are handled directly by operator Ivan Petrov. You may contact our Chicago desk via email at office@hortelisa.com, call +1 (729) 555-9386, or write by postal mail to: Hortelisa, 225 North Columbus Drive, Chicago, Illinois 60601, Chicago, Illinois, United States.
Guarantee.
Hortelisa is committed to digital accessibility. We construct this website in strict conformance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA criteria, ensuring that property owners with diverse visual, auditory, motor, and cognitive abilities can inspect our garden services and request quotes without impediment.
Technical Accessibility Measures
- High Optical Contrast: Carbon ink text (#121413) on a solid white ground (#FFFFFF) provides a 17.5:1 contrast ratio, far surpassing the WCAG AA minimum of 4.5:1. Our primary vermilion accent (#D4381C) maintains a 4.8:1 ratio against white.
- Semantic HTML5 Hierarchy: Every page carries exactly one logical h1 element followed by an uncompromised structural hierarchy (h2, h3). Tables use structured thead, th scope, and accessible labeling.
- Keyboard Navigation & Focus Indicators: Every interactive element—including navigation toggles, service accordions, range sliders, and inquiry buttons—carries a prominent 2px outline focus state with a minimum 44px by 44px touch target.
- Skip Link Architecture: A visible, high-contrast skip link sits at the top of the DOM to permit keyboard and screen reader visitors to jump directly past the header chrome into primary content.
- Reduced Motion Support: For visitors who enable system reduced-motion preferences, horizontal rails revert to static vertical stacks, transitions collapse to 0.001ms, and 3D scenes halt automatic camera rotation.
Accessibility Feedback & Assistance
If you encounter an accessibility barrier or require assistance requesting a yard care quote, please contact Ivan Petrov directly at office@hortelisa.com or phone +1 (729) 555-9386. We treat accessibility adjustments with immediate priority and deliver responsive solutions within 2 business days.